Photos of food seem to be everywhere these days. Oftentimes, photos taken with a mobile device can look bland or like a pile of mush. If you are a restaurant owner, food is what brings in the money, so naturally you want images of your dishes to look appetizing and draw in more customers.
The best way to achieve those results is by hiring a professional photographer. A professional can bring out the color, shape and texture of food and capture your restaurant’s brand. Is your restaurant a fine dining establishment, a casual brew pub or a fun dessert shop? It will make a difference in how the photographer works with lighting, food styling and feeling of the images.
Having quality images makes it possible to feature your highest gross profit margin items on your menu, website and other online locations. This can draw in more customers and can lead them to buying the best food for you to make a profit.
Images are important and if you are a statistics person, HubSpot tells us that when people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information three days later. That’s a big difference and well worth your investment.
What do you do once you have your images? Start sharing them everywhere you can. Feature them on your website and social media pages, and use them on your menus and flyers. Place them on your Google and Yelp listings. Post them on Doordash and Uber eats.
Don’t cut corners on quality images when food is your money maker. If you’d like to find out how we at The Hidden Touch can help you capture great food photography and help you get them online, please visit our website at www:TheHiddenTouch.com or call us at 541-408-9234.
